Fender endorsement deal criteria

[moxham123]

Here is the criteria to be selected to get a Fender endorsement deal.

BRAND LOYALTY: It is crucial that the bands/musician have a strong long-term documented association to our brands

MEDIA PRESENCE: It is important that the band/musician has a strong and consistent national/international TV /Internet & print presence.

LABEL SUPPORT: We are looking to acts that have an existing relationship with a Major or High profile Independent recording label.

MANAGEMENT: We are looking for musicians/bands that have an established management relationship.

TOURING HISTORY: We are looking for musicians/band that have toured both nationally and internationally as a headliner or supported a recognized act.

NATIONAL VISIBILITY: Have you broken out of a regional scene and established national recognition/support?

Here is the current Fender artist endorsement roster

http://www.fender.com/artists

[PanzerFaust]

Couldn't pay me to play a Fender!!

[kayla]

BRAND LOYALTY: It is crucial that the bands/musician have a strong long-term documented association to our brands
recognized act.

i have it tattooed on my arm, i wonder if thats brand loyalty?

[PanzerFaust]

That's probably a good start Kayla!!

But will you put a sticker on your guitar case??

[riksylvania]

Brad Paisley has a Fender endorsement, but he plays Crook Guitars and Dr. Z and other boutique amps on stage.

[songsmith]

Brad Paisley has a Fender endorsement, but he plays Crook Guitars and Dr. Z and other boutique amps on stage.

You know, I've wondered about that, myself. I work for a Fender dealer, and sell LOTS of their guitars and amps... I've received my regular pay, plus a few T-shirts and a hoodie, for my troubles. They used to do a pretty good spiff back in the day, but thanks to the internet, the margins are much smaller now. I don't think anyone gets an endorsement deal from them now, without selling several million records.
I'd love to get a string deal, though.

[whitedevilone]

Brad Paisley has a Fender endorsement, but he plays Crook Guitars and Dr. Z and other boutique amps on stage.

I remember a few years back Dave Mustaine was pimpin for line 6,(god knows why)but when you see him live it's a massive wall of Marshalls.

[f.sciarrillo]

Brad Paisley has a Fender endorsement, but he plays Crook Guitars and Dr. Z and other boutique amps on stage.

I remember a few years back Dave Mustaine was pimpin for line 6,(god knows why)but when you see him live it's a massive wall of Marshalls.

Yeah, for a while he was using a custom made Line6 Lowdown. Then switched to a Rocktron Prohesy - And now uses digitech.

Here is his current gear...

Guitars

Dean Dave Mustaine Signature VMNT Models
Dean Dave Mustaine Signature Zero Models
Seymour Duncan Dave Mustaine Live Wire Pick Ups
Dunlop .73mm Picks
GHS Dave Mustaine Progressive Strings 10–52

Amps

Fractal Audio Systems Fractal Audio Systems Axe-Fx II
Marshall JVM410 100W Amp Head
Fractal Axe FX Ultra Preamp
DigiTech GSP1101 Preamp
Marshall EL34 100/100 Dual Monobloc Power Amp
Marshall Dave Mustaine Signature 1960DM Cabinets With Celestion Speakers

Other effects/rack equipment

Rocktron All Access Controller
Furman PL Plus Power Conditioner
Mogami Cables
Whirlwind MultiSelector
Shure UHF-R Wireless Guitar System
Ebtech Hum Eliminator