Musical Blasphemy

[Vette Lover]

Has anybody noticed the sell out of music for television commercials?

I heard a Nissan commercial the other day with Stevie Ray's Pride and Joy as the background.

I am pissed that such treasured music is blasted on the tube just to sell a car.

If SRV was still alive I don't think he would sell out!

Also some other classic rock on a KFC commercial, can't remember what it was...

[bassist_25]

It irks me when an artist doesn't own the publishing rights to their own material and third parties use it to profit (e.g., Michael Jackson with The Beatles's catalog) or if people blatnatly profit off of an artist's work posthumously (e.g., the myriad of Dimebag merch aimed at making money off of his name).

If an artist owns the rights to their own material, then they can do with their music however they wish. They can choose to sell breakfast cereal with it, and it doesn't devalue the music for me at all. I believe that music should be heard, and if someone wanted to use something I wrote for commercial purposes, I'd definitely consider it. I just don't get into all of the pretentious crap that artists like to ramble on about when it comes to "integrity" and "selling out."

[Vette Lover]

I suppose it is a sell out world. They sure did make the cash off of the Dime.

Can't wait to hear Spears singing the Freeee Credit Report Dot Commmmm song when her white trash ass is out in the street!

[bassist_25]

Sadly, Spears will probably have a profitable career as a tabloid fixture once her music career finally fizzles out. We're in America, where being a dumb bimbo who can make a sex tape will get you further than a college degree and hard work. Paris Hilton represents the new American Dream.

I wish we had a head-shaking smilie.

[DrumAndDestroy]

wait...you just realized that pop acts were doing this?

[Barfight]

Paris Hilton represents the new American Dream.

Hey, DrumAndDestroy... this sentence is exactly why we need to be more like Europe. Europe had a situation like this with Severina Voukovic (spelling?) she was a pop artist who preached abstinence on stage, and then all the sudden a sex tape of her getting absolutely pounded by this dude in a hotel surfaced, and the media crucified her.

btw, that sex tape is viewable at str8up.com and it blows "One Night in Paris" away.

[DrumAndDestroy]

i will search this

[VENTGtr]

i will search this

Be sure you don't overuse yer good arm! Then you're...screwed(?!).

[DrumAndDestroy]

haha i'm healed and can handle this challenge once again!

[Banned]

If I may, I just recently Completed a class here at Berklee on this exact issue, and I feel he WOULD sell out, as everyone is doing and the reason is this very time that commercial is played he makes $$$$ and it helps him to sell CD's and it continues to help him to build his fan base for either an up and coming tour or something like that, your going to find that all your Favorite Band are going to do the same thing, see these band are going to companies to SELL there songs to thme and they in return get money, well hey I got go I have a song writting class to attend
I hope what I said made sense it's ALL ABOUT BUSINESS and nothing else
peace

[DrumAndDestroy]

If I may, I just recently Completed a class here at Berklee on this exact issue, and I feel he WOULD sell out, as everyone is doing and the reason is this very time that commercial is played he makes $$$$ and it helps him to sell CD's and it continues to help him to build his fan base for either an up and coming tour or something like that, your going to find that all your Favorite Band are going to do the same thing, see these band are going to companies to SELL there songs to thme and they in return get money, well hey I got go I have a song writting class to attend
I hope what I said made sense it's ALL ABOUT BUSINESS and nothing else
peace

so..umm..what about DIY bands who have built a great fan base, can go on international tours, and have a few bucks in the bank in their older age? you know...the ones who don't have their songs on nissan or swiffer commericals. i've seen many who have done just that. and they're not rockstar assholes about it either.

someone showed me a country singer's album with a ford ad in it. fucking retarded.

you have one good point...to most bands, it's all about the business and money. fuck that...it's a joke. it's sad, but even the mighty Ramones did it (that's what you get for being on a major).

as Barfight said in a previous thread..thank god for DIY bands. Proof that some poeple still are in it for the music and not the money. fuck those plastic assholes.

so was that class intro to sell-out? sell-out theory? advanced sell-out?

[mistikalvalkrie]

If I may, I just recently Completed a class here at Berklee on this exact issue, and I feel he WOULD sell out, as everyone is doing and the reason is this very time that commercial is played he makes $$$$ and it helps him to sell CD's and it continues to help him to build his fan base for either an up and coming tour or something like that, your going to find that all your Favorite Band are going to do the same thing, see these band are going to companies to SELL there songs to thme and they in return get money, well hey I got go I have a song writting class to attend
I hope what I said made sense it's ALL ABOUT BUSINESS and nothing else
peace

Berklee's really skipping out on the English classes these days, huh?
Where's Captain Grammar when you need him?

[ToonaRockGuy]

Berklee's really skipping out on the English classes these days, huh?
Where's Captain Grammar when you need him?

Berklee is THE music school, not a Liberal Arts school. They don't teach English, Math, or Science. All they teach is music.

[bassist_25]

so..umm..what about DIY bands who have built a great fan base, can go on international tours, and have a few bucks in the bank in their older age? you know...the ones who don't have their songs on nissan or swiffer commericals. i've seen many who have done just that. and they're not rockstar assholes about it either.

Music's not an exact science, so it's difficult to say just why one band finds success and another doesn't. Even so, a lot of these bands with albums out aren't making a shit-ton of money. If they're smart, they'll put what little profit they make in the bank or invest it. But we all know that many musicians sweat for ten or fifteen years and still don't have a pot to piss in or a window to throw it out of.

If an opportunity arises that allows you to promote your music, you have to make an analysis of what you'll gain and what you'll lose. If lending your music for some sort of commercial means would alienate some fans and that's important to you, then I think the choice is clear. If you think that the pros outweigh the cons, then help whatever company sell whatever product, and maybe your music will reach a bigger audience. Local cat, Zupe, has had some of his music featured on television. The opportunity was there for him to get his art out there, so why not let it be heard in a venue that may not otherwise be available? Like many people my age, I am and have always been a pretty big Green Day fan. It's pretty well documented that they got a bit of a backlash when they signed to a major label. Personally, I think that's a rather selfish attitude for the original fans to take, because I, along with many other people, may have never been exposed to the band. And let's face, Dookie blows 1039 Smoothed Out Slaphappy Hours out of the fucking water in terms of songwriting and production.

When we started writing material (which we'll be doing again soon, as Eric's starting to get worked pretty good into the mix, shameless plug ), I wanted to do it because I knew it would open up other opportunities, such as the Backyard Rocker, that wouldn't be there for a strictly cover band. There was a whole other audience waiting, who were more into original stuff. There are venues that cater more to original material. And besides gigging, what better promotion is there than a well-produced album of material? I'm not saying that's the only reason I wanted to do it, but I like to look at things from a holistic perspective when making a decision.

I'm not saying run out and sell your music to every guy in a polyester suit and make it a goal to sign a major label contract. I'm also a big advocate of DIY. I think that Ani Difranco is someone who really showed what you can do when you put your mind to it. Unfortunately, many musicians just don't have the business aspect down enough to succeed on their own, can't be objective enough in the studio to produce themselves, and often jump head first into a situation (i.e., quit their day jobs to drive around the country in a van while making $35 per show in order to try and "make it") without really having a clear plan on what they want to do and how they are going to do it. Long-term success or not, regional bands like Green Eggs, Til December, Vs. the Earth, and Halestorm did things the best way, IMO. They built themselves up enough until the band became a self-sustaining entity and then "took the plunge." A lot of bands "take the plunge" when they don't even have stilts, let alone a base, to stand on.

Once again, this is another "bassist_25 meant to type a paragraph and ended up writing a novel (or would it be novella?)" post.

[Banned]

Hey all I can say is this......

Best of luck in Altoona boys you'll need it

I hope that english is OK


oh for the record

Berkley is the Libral Arts College and it's located in Cali

Berklee is a MUSIC COLLEGE ONLY and it's Located in Boston Ma
if your wondering

Peace

[DrumAndDestroy]

Music's not an exact science, so it's difficult to say just why one band finds success and another doesn't. Even so, a lot of these bands with albums out aren't making a shit-ton of money. If they're smart, they'll put what little profit they make in the bank or invest it. But we all know that many musicians sweat for ten or fifteen years and still don't have a pot to piss in or a window to throw it out of.

If an opportunity arises that allows you to promote your music, you have to make an analysis of what you'll gain and what you'll lose. If lending your music for some sort of commercial means would alienate some fans and that's important to you, then I think the choice is clear. If you think that the pros outweigh the cons, then help whatever company sell whatever product, and maybe your music will reach a bigger audience. Local cat, Zupe, has had some of his music featured on television. The opportunity was there for him to get his art out there, so why not let it be heard in a venue that may not otherwise be available? Like many people my age, I am and have always been a pretty big Green Day fan. It's pretty well documented that they got a bit of a backlash when they signed to a major label. Personally, I think that's a rather selfish attitude for the original fans to take, because I, along with many other people, may have never been exposed to the band. And let's face, Dookie blows 1039 Smoothed Out Slaphappy Hours out of the fucking water in terms of songwriting and production.

When we started writing material (which we'll be doing again soon, as Eric's starting to get worked pretty good into the mix, shameless plug ), I wanted to do it because I knew it would open up other opportunities, such as the Backyard Rocker, that wouldn't be there for a strictly cover band. There was a whole other audience waiting, who were more into original stuff. There are venues that cater more to original material. And besides gigging, what better promotion is there than a well-produced album of material? I'm not saying that's the only reason I wanted to do it, but I like to look at things from a holistic perspective when making a decision.

I'm not saying run out and sell your music to every guy in a polyester suit and make it a goal to sign a major label contract. I'm also a big advocate of DIY. I think that Ani Difranco is someone who really showed what you can do when you put your mind to it. Unfortunately, many musicians just don't have the business aspect down enough to succeed on their own, can't be objective enough in the studio to produce themselves, and often jump head first into a situation (i.e., quit their day jobs to drive around the country in a van while making $35 per show in order to try and "make it") without really having a clear plan on what they want to do and how they are going to do it. Long-term success or not, regional bands like Green Eggs, Til December, Vs. the Earth, and Halestorm did things the best way, IMO. They built themselves up enough until the band became a self-sustaining entity and then "took the plunge." A lot of bands "take the plunge" when they don't even have stilts, let alone a base, to stand on.

Once again, this is another "bassist_25 meant to type a paragraph and ended up writing a novel (or would it be novella?)" post.

all very good points, paul.

though i think the reason that a lot of 'core' fans of green day gave them shit when they signed to a major was just because they became a little less accessible. a lot of fans felt alienated when they went from playing underground clubs to sold out arenas.

their music hasn't really changed that much...content matter is a lot less edgy than what i was for them 15 years ago. which is why it turned a lot of fans off when every 8 year old suddenly knew the words to 'american idiot'...yet they don't even understand the meaning behind the lyrics. green day was never known as a political band until that record came out.

[mistikalvalkrie]

Berklee's really skipping out on the English classes these days, huh?
Where's Captain Grammar when you need him?

Berklee is THE music school, not a Liberal Arts school. They don't teach English, Math, or Science. All they teach is music.

sorry..I actually thought they offered a few non-music classes just to round out the basic curriculum.

[lonewolf]

I never liked the whole sellout thing, but now that I'm doing covers, I kinda like the idea that good material is getting TV airplay. If a good song is on TV and it meets our "danceable" and "doable" requirements, its probably going to go over well at a gig.

[Vette Lover]

Just heard Meatloaf's "Sleep on it"(Title?) Song for a DIY Show commercial about spending the night in a new house before you buy it.

[DirtySanchez]

I am better than all of you. Just ask me. I go tu music colidge.
Peace

[Vette Lover]

I am better than all of you. Just ask me. I go tu music colidge.
Peace

Me tuu!
LMFAO!

[mistikalvalkrie]

I am better than all of you. Just ask me. I go tu music colidge.
Peace

I <3 Dirty Sanchez!

Man, what a great t-shirt that would make

[Banned]

I am better than all of you. Just ask me. I go tu music colidge.
Peace

This is funny, I Love it , Thank you
ha,ha,ha,

[red]

if someone offered me a couple grand to use one of my songs for a commercial I would say "hell yea"!

[Banned]

and this is why SRV would sell out, this is Correct English, read and weep boys


Entertainment Marketing: A New Approach to Selling Records
As the advances in digital technology have provided consumers with more ways to listen to music, record labels are looking for the best ways for their artists to reach their fans. Many record labels have adopted a non-traditional approach to marketing records that involves targeting customers during their daily routines: e.g., while they are clothes shopping, watching television, enjoying a cup of cappuccino, or driving a car. The cornerstone of this philosophy is based on the industry's conscious decision to deliver the best product, i.e., music, in as many different ways that fit the consumer's lifestyle, such as retail, online, broadband, wireless, games, and PDA broadband. What are some recent examples of "lifestyle marketing" campaigns?

The Gap: To bolster flagging sales of his 2004 album, Baptism, Lenny Kravitz lent his image to the Gap’s "How Do You Wear It" fall 2004 campaign, appearing alongside split images of Sarah Jessica Parker dancing to Kravitz’s tune, "Lady." The ad debuted during the MTV Video Music Awards where, coincidentally, Kravitz was also a presenter.

Apple iTunes and iPod: When recording group U2 and their record label, Interscope, were planning the November 2004 release of the group’s album How to Dismantle an Atomic Bomb, they turned to an outside partner, Apple. Apple spent $20,000,000 dollars on a promotional campaign that included:

a commercial for iTunes and iPod that featured U2’s first single "Vertigo"
Apple having a one-month exclusive on U2's first single "Vertigo," which they offered for download on iTunes
a joint venture on a customized iPod that retailed at $349 and included 400 U2 songs. Apple orchestrated the release of the customized U2 iPod to coincide with the November 2004 release of U2’s album.
Victoria Secret: According to published reports, in 1965—which was during the height of the counterculture revolution—Bob Dylan was asked what would make him sell out? He replied "ladies undergarments." He wasn’t kidding. In 2004, Victoria’s Secret aired a commercial where Dylan appeared accompanied by the remixed version of his Grammy-award winning song "Love Sick." The ad was attention-getting because this was the first time that Dylan appeared in a commercial. His music, however, had been used in commercials before: Victoria’s Secret had featured a different remixed version of the same song in a 2003 commercial, and in 1996, the Bank of Montreal aired a commercial that featured Dylan’s song "The Times They are a Changin’."

Introduction